HBO’s Reported Play for Bill Simmons Shows Hunger for Sports Programming – TheStreet.com

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TheStreet.comHBO’s Reported Play for Bill Simmons Shows Hunger for Sports ProgrammingTheStreet.comThe Time Warner (TWX – Get Report) premium cable network’s reported play for outspoken sports personality and writer Bill Simmons, soon to be out of his ESPN contract, underscores how sports programming has taken over the ratings-starved TV world.and more »…HBO’s Reported Play for Bill Simmons Shows Hunger for Sports Programming – TheStreet.com

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